Blog Article

How To Manage The Co-Founder Relationship

Nicolas Baranowski
min read
February 9, 2024

A strong co-founder relationship is the backbone of any successful startup. With the right partnership in place, companies can thrive and overcome the inevitable challenges that come their way. In this article, we will delve into the importance of managing co-founder relationships in startups and provide practical advice for establishing, maintaining, and, when necessary, dissolving a co-founder partnership.

Finding a Co-Founder

It is important to find a co-founder with complementary skills and a shared vision for the company's future. Usually, it is best to have a technical and non-technical co-founder. This ensures that both parties bring unique expertise to the table and are aligned on the company's goals. You also want to find someone with a complementary personality. We recommend taking both co-founders take the MBTI test to define their personality types. For example, an ‘F’ (Feeling) type of personality would be complementary to a ‘T’ (Thinking) type of personality, etc.

If the right person already isn’t in your circle, networking events and startup communities can be invaluable resources for finding a co-founder. Online platforms like LinkedIn and dedicated founder-matching websites, such as YC’s co-founder matching platform, can also help you connect with potential co-founders. However, we strongly advise teaming up with someone you know, ideally with a strong, tangible track record.

As you evaluate candidates, make sure to assess their skill sets, backgrounds, and experiences. You want to aim for a diverse mix of skills that will benefit your company and a personality that meshes well with yours. The best way to do this is to be transparent about your expectations and company goals during discussions with potential partners, and asking questions about their own aspirations and motivations. Set early guidelines on working hours, setup, and culture. The co-founders represent the first core of the company’s culture.

Once you find your co-founder, quickly agree on the equity split, and put things in a contract. Obviously, make sure both co-founder’s' shares are vested (typically, you’ll have 4 years vesting, monthly, but without a cliff period).

Managing the Co-Founder Relationship

Once a partnership is formed, it is crucial to maintain open communication and alignment on the company’s vision, strategy, and goals. This begins with clearly defining roles and responsibilities for each co-founder. By doing so, you can avoid confusion, reduce the potential for conflict, and ensure that both partners know their specific duties.

Next, establish a regular communication schedule, such as weekly or bi-weekly check-ins, to discuss progress, share feedback, and address concerns. This will help maintain alignment and nip potential issues in the bud before they escalate. Define the early set of tools you will use to collaborate. Try out Frame to set the right foundation from the start.

Conflict resolution is another essential aspect of managing co-founder relationships. Disagreements are inevitable, but approaching them with an open mind, a willingness to listen, and a focus on finding a mutually beneficial solution can help maintain a strong partnership. Consider implementing a structured conflict resolution process, which may include steps such as identifying the issue, discussing potential solutions, and agreeing on a path forward that best serves the company's interests. In case of conflict or tension, we recommend McKinsey’s feedback framework:

  1. Describe the problematic situation (e.g., you missed a client’s call)
  2. Let your co-founder know how it made you feel (e.g., you’re not that involved)
  3. Give your co-founder the possibility to clarify the situation and give his perspective (e.g., actually, we had agreed with the client to move that call)
  4. Agree on next steps (e.g., create a shared Growth calendar)

Why and When to Divorce

There may come a time when the co-founder relationship is no longer working. Recognizing these signs and prioritizing the company's success over personal feelings is essential.

To determine whether a co-founder relationship is no longer viable, assess the impact of the partnership on the company's performance, culture, and growth. If the relationship is causing significant harm or stagnation, or you are constantly disagreeing over strategy, finances, or personal differences, then it might be time to consider parting ways. This is obviously a difficult and often costly decision, and thus it’s best to explore options such as mediation, coaching, or other interventions to see if the partnership can be salvaged.

Be mindful that a co-founder's divorce will generally lead to a startup failure. Without the common buy-in of all parties (co-founders, investors) and alignment on a path forward in a short amount of time, failure is surely coming for you.

Above all else, what matters most when deciding to dissolve a co-founder relationship is the long-term consequences of the breakup and whether it will ultimately benefit the startup. Knowing the company is better off with you and your co-founder separated can be a difficult pill to swallow, but sometimes, it is the best thing you can do for your startup.

Generally, we recommend trusting your gut. Startups are hard (think of it like playing doubles for ATP tournaments), and like anything hard, it requires ‘talent + hard work’. If either is lacking from either or both co-founders, you’ll have a tough time being part of the 5-10% of successful startups.

Managing Co-Founder Divorce

If you do decide it’s time for you and your partner to go your separate ways, then it’s time to initiate a "co-founder divorce."

To manage a co-founder divorce, start by revisiting your initial partnership agreement. This document should outline the terms and conditions of your partnership, including any exit clauses and guidelines on handling a breakup. Adhering to these provisions can help minimize potential disputes and ensure a smoother separation process.

Next, consult legal and financial advisors to understand the implications of dissolving the partnership. They can provide guidance on navigating the legal and financial aspects of the breakup, such as dividing equity, transferring intellectual property, and renegotiating contracts.

During this process, it's essential to communicate transparently with employees, investors, and stakeholders. By being open about the situation, you can minimize disruption to the company and maintain trust among your team and external partners.


Managing co-founder relationships is a crucial aspect of any startup's success. By investing time and effort in building strong partnerships, entrepreneurs can create an environment in which their companies thrive. By being proactive in finding the right co-founder, maintaining open and honest communication, and addressing issues early, you will set the stage for a successful and enduring partnership. Your co-founder relationship is one, if not the, biggest asset of your startup: nurture it every day!

Nicolas is the founder of Frame, an all-in-one collaboration OS for startups. Frame offers pre-built collaboration apps like Notes, Task, Wiki, Whiteboard, and more. If you want to find a free ‘co-founder agreement’ on our Wiki app, sign up today!

Nicolas Baranowski
About the Author
Founder & CEO at Frame